Présentation : Sofradecor designs, manufactures and markets 2 types of product:
- metallic accessories to decorate balconies, terraces and gardens, under the Jardifer brand (88% of net sales): balcony flower pot holders, flower pots and hanging fitments;
- decorative accessories under the brand Atmospher (12% of net sales): stands, mini-plant holders, flower pot holders, Christmas tree bases, weather vanes, candle-holders.
Its products are sold through specialized garden retailers and garden centers (30% of net sales), home improvement stores (28%), food shops (26%) and other distribution channels (8%), and through its competitors (subcontracting notably for plastics manufacturers, 8%).
Net sales break down as follows: France (58.2%), Germany (11.8%), Benelux countries (8.6%), Spain (8.6%), other European countries (2.4%), Japan (9%), the rest of the world (1.4%).
